It will serve as a liaison office and will strengthen the protection and governance of Latin American Appellations of Origin and Geographical Indications.
Morelia, Michoacán, October 9, 2025.— As part of the inauguration of the 2025 oriGIn Biennial, held from October 8 to 10 at the Morelia Convention Center, the Governor of the State of Michoacán, Alfredo Ramírez Bedolla; the president of oriGIn, Riccardo Deserti; the Director General of the Mexican Institute of Industrial Property (IMPI), Santiago Nieto Castillo; and the president of the Tequila Regulatory Council A.C. (CRT), Aurelio López Rocha, participated in the signing of an agreement to establish the Regional Antenna “oriGIn Latin America,” which will serve as a liaison office and will be located in the CRT building in Zapopan, Jalisco.
During his remarks, the Governor of Michoacán, Alfredo Ramírez, highlighted the strong collaborative relationship that has been built with the CRT and expressed his gratitude for the organization’s support in holding the oriGIn Biennial and in establishing the Regional Antenna.
“This Regional Antenna of oriGIn in Latin America is a space from which we will identify a new way of doing economy—an economy rooted in justice, fair prices, identity, and heritage. We take on this responsibility with full awareness that we must redouble our efforts to maintain the prominent position that Michoacán and Mexico hold before the world… I reaffirm my commitment to continue fighting for the cause that brings us together today,” emphasized the Governor of Michoacán.
On his part, the President of the Tequila Regulatory Council (CRT), Aurelio López Rocha, spoke about the commitment represented by establishing this liaison office at the CRT.
“The opening of the Regional Antenna in Latin America is, without a doubt, a strategic milestone. It will strengthen the protection and governance of Latin American GIs and, at the same time, provide services to European and other international GIs in key areas such as enforcement, compliance, and market access. It is a two-way bridge that promotes territorial development, competitiveness, and the reputation of our producer communities,” reaffirmed the CRT President.
The “oriGIn Latin America” Regional Antenna will be led by Alfredo Rendón Algara, former Director General of the Mexican Institute of Industrial Property (IMPI), who brings extensive experience in industrial property.
The Tequila Regulatory Council reinforces its commitment to protecting Tequila and working hand in hand with other distinctive products from Mexico and around the world.
Did you know:
During the inauguration of the oriGIn 2025 Biennial, the Director of IMPI, Santiago Nieto, granted recognition to five new Geographical Indications from Michoacán: Molcajetes of San Nicolás Obispo, Spheres of Tlalpujahua, Jamaica from La Huacana, White Fish from Lake Pátzcuaro, and Guava from the East.
