Representatives from Regulatory Councils of various countries, IMPI, OAPI, and EUIPO took part in the conferences held within the framework of the oriGIn 2025 Biennial.
Morelia, Michoacán, October 9, 2025.— Conferences on the challenges for the next five years for Geographical Indications (GIs) and Appellations of Origin (AOs), their role in international trade, the evolution of artisanal and industrial GIs, as well as their challenges and opportunities in Latin America, were part of the oriGIn 2025 Biennial at the Morelia Convention Center. During the opening session, the president of the Tequila Regulatory Council (CRT), Aurelio López Rocha, highlighted the importance of these spaces for global dialogue.
“From a conference cycle like this, the most valuable outcome is the convergence of voices and knowledge that allows us to chart a shared compass. Here, Geographical Indications and Appellations of Origin strengthen trust, share experiences, and build bridges between regions; they find languages and criteria that enhance the protection, quality, and presence of our names in the markets. This exchange fosters a culture of compliance and excellence, as well as a commitment to sustainability and our environment; it drives innovation without losing sight of our roots and places people and territories—those who give meaning to every origin-linked product—at the center,” emphasized CRT president Aurelio López.
On behalf of the Governor of Michoacán, Alfredo Ramírez Bedolla, the general director of the State’s Casa de las Artesanías, Cástor Estrada Robles, spoke about the Tequila Regulatory Council as an example to follow in the protection and promotion of this Appellation of Origin.
“The main objective of this biennial is precisely that—the exchange of experiences on governance models… but what every Geographical Indication should aspire to is self-sustainability and self-management, and in Mexico we have an exceptional example of this, which is Tequila.”
At the opening of the conference sessions, the president of oriGIn, Riccardo Deserti, and Victoria Lovenberg, Head of the Economy and Trade Section of the Delegation of the European Union in Mexico, were also present. Lovenberg spoke about the more than 4 000 Geographical Indications that exist in Europe and the importance of collaborative work among all involved sectors.
“We congratulate organizations such as oriGIn, local and federal governments, regulatory councils, academia, and of course the producers themselves for the tireless work they do every day to promote and protect these valuable protected names that encompass value, history, tradition, and above all, quality,” stated the representative of the Delegation of the European Union.
Some of the participants in the conferences held during the oriGIn Biennial included Mario Alberto Monge from the Turrialba Cheese Regulatory Council; María José Sánchez from the National Federation of Coffee Growers of Colombia; Marco Huaja from the Regulatory Council of the Café Villa Rica Appellation of Origin in Peru; Daniela González from the Huasco Valley Olive Oil Appellation of Origin in Chile; and Eugenio Parrodi from the Querétaro Wine Cluster in Mexico.
