WHAT IS ARS? Certification and recognition brand for farmers As a way to recognize the farmers who have historically found in the cultivation and harvesting of agave for Tequila production their means of livelihood, and with the goal of promoting contract farming and direct linkage between farmers and Tequila companies so that the purchase of their agave takes place without intermediaries—that is, through direct marketing agreements—the foundation of the Agave Socially Responsible (ARS) Certification was established. CERTIFICATION BRAND – ACTIONS CNIT – CRT Agave Socially Responsible (ARS) is one of several initiatives carried out for the benefit of the primary sector of the Agave-Tequila Productive Chain. For this reason, it is a priority to begin with the agave growers who have been, are, and will continue to be part of this agroindustry — traditional agave producers who meet all the requirements of the call for participation. This certification has no cost. The Agave Responsible Sourcing Certification is aimed at traditional producers throughout the entire territory of the Tequila Appellation of Origin, whether they are individuals who belong to an agave growers’ association or not. When producers register in ARS, they sign a release letter authorizing that their data — such as name, location of the plot, year of planting, number of plants, and telephone number — be entered into a digital platform to foster direct relationships among producers. Agave producers interested in registering must go to the CRT offices with their official identification, Proof of Tax Status (Constancia de Situación Fiscal), and if they are from Jalisco or Guanajuato, they must also present their ARA Compatibility Report.