With rising tariffs in the United States, tequila aims to expand into new markets

* Tequila is present in more than 120 countries. In 2024, the main export destinations, in addition to the United States, were Spain, Germany, Canada, the United Kingdom, Japan, France, Italy, Australia, and Colombia. Zapopan, Jalisco, March 4, 2025.- With the enforcement of a 25 percent tariff on Mexican products entering the United States, including […]
IMPI supports a single Regulatory Council for each Appellation of Origin

*Santiago Nieto Castillo, director general del IMPI, visitó el Consejo Regulador del Tequila, tras un diálogo con representantes de la agroindustria se llegaron a acuerdos para trabajar en conjunto en beneficio de la Denominación de Origen Tequila. *El Consejo Regulador del Tequila cumple este 2025 sus 31 años siendo el organismo encargado de analizar, inspeccionar […]
The Tequila Regulatory Council provides tools for agave producers

* An accounting advisory module was installed at the TRC office in Zapopan so that farmers can be informed and enter into formality by complying with their tax obligations. *The Geospatial Viewer of the Agave Plantation Inventory was presented, an innovative digital tool that offers a detailed, accessible and current view of the key information […]
2025 begins with an increase in Tequila exports

* One of the objectives of the tequila agroindustry for this year is the conquest of new markets, an example is the return of China to the list of the 10 Tequila importing countries and the permanence of Colombia in the top ten. *The TRC’s work on conformity assessment has earned the trust of consumers […]
Coordinated work will continue to strengthen the Tequila agroindustry.

*In 2024, 495.8 million liters of Tequila were produced, while 400.3 million liters were exported. *Last year the industry with 2 991 Tequila brands linked to an authorized producer. Zapopan, Jalisco, January 21, 2025.- To achieve the strategic planning of the Agave Tequila Productive Chain and strengthen the tequila agroindustry, the coordinated efforts of all […]
The Appellation of Origin Tequila (AOT) celebrates its first 50 years.

On December 9, 1974, the official declaration of the Tequila Appellation of Origin (AOT) was published in the Federal Official Gazette. Zapopan, Jalisco, December 9, 2024.- Five decades have passed since the recognition of the first Appellation of Origin of Mexico, Tequila, it was on December 9, 1974, that its general declaration was published in […]
Enrique Alfaro and the Tequila Regulatory Council Inaugurate “Tequila Lab”: An Experience That Tastes Like Mexico.

The CRT presented the “Eagle in Flight” award to Chief of Staff Hugo Manuel Luna in recognition of his invaluable support for this museum project. Zapopan, Jalisco, December 4, 2024.- The Governor of the State of Jalisco, Enrique Alfaro Ramírez and the president of the Tequila Regulatory Council A.C. (CRT) Miguel Ángel Domínguez Morales, representing […]
The Tequila Regulatory Council (TRC) and the Regulatory Council of the Wines of La Mancha Appellation of Origin Sign Collaboration Agreement.

Collaborations with international organizations are crucial to our efforts to protect and promote Tequila, Mexico’s first Appellation of Origin, worldwide. Strengthening the presence of Tequila in Spain through alliances like this is key to strengthening its growth and competitiveness in the European market. Alcázar de San Juan, Spain on November 8, 2024.- The Tequila Regulatory […]
The Tequila Regulatory Council (CRT) awarded the “T Distinction” to establishments in Spain for their commitment to protecting and promoting Tequila. CRT.

In Madrid, four establishments received the “T Distinction”: “Las Mañanitas,” “Mexcalista,” “Marrufo,” and the mezcaloteca “Corazón Agavero.” These establishments were recognized for their commitment to protecting and promoting Tequila culture. To earn the T Distinction certification, one of the requirements is that the establishment’s staff complete the Professionalization Course in Tequila Culture offered by the […]
Promotes the tequila agroindustry Direct Marketing Agreements with the Socially Responsible Agave Certification

The ARS program is designed for all small-scale agave producers who meet the eligibility criteria outlined in the recent call issued by the National Chamber of the Tequila Industry. Interested producers can register at any Tequila Regulatory Council office. Some of the benefits of ARS are the recognition of traditional agave growers, promoting contract farming […]